$100 for a knit top? Seed

Since when is this the new normal? I knew since I moved to Australia that seed was a bit up there but still not that crazy. Today I walked in to see the sale section. Then I CHecked out the new season rack, saw a nice knit top but couldn’t believe my eyes when I saw the price. Am I crazy or are they? I feel like i would expect them to charge $60 for this. But $100?!?!!!