what can i do to improve my skin??

in all honesty, i don't do much to take care of my skin but i want to. i wash my face with a cerave wash when i take a shower, i sometimesss do this before i go to bed. my skin is typically dry too (mainly right now because of winter it seems) but i lotioned not long before i took these pictures. i dont lotion my face ofen either (i hate the feeling of lotion on my skin in general..)

i would like to not have my skin be so blotchy more than anything. and any other sort of tips and tricks are absolutely welcome.

thank you!!